Don Norman, 2013: The more I pondered the nature of design and reflected on my recent encounters with engineers, business people and others who blindly solved the problems they thought they were facing without question or further study, I realized that these people could benefit from a good dose of design thinking.
Read MoreHelen Walters, 2011: Executives are understandably looking for tidy ways to guarantee their innovation efforts — but they’d be better off coming to terms with the fact that there aren’t any.
Read MoreRebecca Sinclair, 2018: Like a lot of tech startups, we called the website and the app “the product” — which was both limited and limiting. Suddenly, we were looking at a journey through these sticky notes, imagining our customers booking, and we saw that the moments that mattered most were offline.
Read MoreRoger Martin, 2004 (Dean of the Rotman School of Management at the University of Toronto): Business people don’t need to understand designers better: they need to be designers. They need to think and work like designers, have attitudes like designers, and learn to evaluate each other as designers do.
Read MoreTim Brown & Roger Martin, 2015: Design has moved from discrete physical objects to strategies, user experiences, and holistic systems, and the introduction and integration of these ‘designed artifacts’ is even more critical to success than the design of the artifacts themselves.
Read MoreHelen Walters, 2011: Design thinking is different. It captures many of the qualities that cause designers to choose to make a career in their field... but it’s not a replacement for the important, difficult job of design that exists elsewhere in the organization.
Read MoreWarren Berger, 2012: How do Google, Facebook and IDEO jumpstart the process that leads to innovation? Often by using the same three words: How Might We.
Read MoreBoing Boing, 2012: Designers are more likely to build something and then refine it, rather than think they have the big idea all in one big jump. Then there's the notion of doing things with intention. Designers I know care about every little detail, they try to really understand the experience the person's going to have.
Read MoreMIT Sloan Management Review, 2006: Companies with a restricted view of innovation can miss opportunities. A new framework called the “innovation radar” helps avoid that.
Read MoreCatherine Courage, 2015 (SVP of customer experience at Citrix Systems): We’ve made 'design driven' one of our leadership blueprint competencies. Now, every employee needs to describe, at the end of the year, what she or he did to contribute to the customer experience.
Read MoreSusan Pellican, 2016 (VP and ECD for Intuit’s small business products): We’re going from creating a culture of design thinking to building a practice of design doing, where we relentlessly focus on nailing the end-to-end customer experience.
Read MoreHarvard Business Review, 2015: With commercial successes... the value of advance design is now widely appreciated within the company, and Samsung has made substantial investments in deep-future thinking.
Read MoreNew York Times, 2015: Design thinking flips traditional technology product development on its head. The old way is that you come up with a new product idea and then try to sell it to customers. In the design thinking way, the idea is to identify users’ needs as a starting point.
Read MoreMcKinsey, 2017: We have begun to explore the underlying design practices that allow some firms to succeed above others. ... We see ten design actions across three themes that appear to correlate with improved financial performance.
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