Instead of trying to think of a solution no one else has ever thought of before, try to find solutions that work in other fields but have never been applied to your particular challenge.
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There is no substitute for doing — to actively create something new all the time, be it a story or sketch, interviews or observations, a presentation, or a prototype to test your newest idea.
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You can spend all of your money and time trying to sow innovation into your company, but if the company soil isn’t also enriched, don’t expect to reap the fruits of your efforts.
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Whether you’re designing a toy, writing code, defining a new business strategy, treating a patient, or delivering a speech: your actions and what you deliver have an impact on the world.
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